Insightful report from Google and Bain & Company. 

Key takeaways:

• Ecommerce is the engine of global retail growth
• MENA is entering the third phase of digital adoption
• The market is at $8.3 billion today and estimated to reach $28.5 billion by 2022
• The MENA consumer is ready for e-commerce
• Online product selection is catching up
• The MENA e-commerce market is relatively fragmented
• Ecommerce pure players have won the first round, but the game is still on
• Ecommerce is at different levels of development across core retail categories

Exciting times ahead!

Check out the full report here.