With the halfway point of 2019 nearly upon us, here are 9 savvy social-media tools that could really help your marketing team have the edge in Q3, Q4 and beyond!
Every social-media marketer should have these 9 tools bookmarked for easy access.
Discover them now!
Chatbot marketing is at the forefront of most digital-marketers minds. With unprecedented ROI (re: an average 80 percent open rate and 20 percent click-through rate on messages delivered through Facebook Messenger), building a chatbot should be your No. 1 priority.
MobileMonkey is a simple and straightforward chatbot builder, where you can create a chatbot in minutes without writing a single line of code. That's right - its drag-and-drop interface makes it easy as click-drag-type, and you can have a chatbot up and running in no time.
If you want to get a closer and more organized look at what's trending or viral, try Tagboard. It's a social-listening tool that lets you enter a term, topic, or hashtag to see what's buzzing. You can use it to monitor brand or product mentions or find out what hashtag is making waves. That information can then give new content ideas and ways to engage the audience.
Standing for "if this, then that," IFTTT is another popular go-to social-media automation tool. It allows you to set up ‘recipes’. For example, you can create a recipe to automatically upload your Instagram posts to a Facebook Page's album. Or you can set up recipes that will tweet content from a specific user's Twitter account, or you can sync your Instagram posts to a Pinterest board.
The possibilities are endless. IFTTT is a major time-saver and a helpful automation tool for social-media marketers everywhere.
For visual marketers who use images and video, Tailwind is the answer. It has hashtag lists and tons of shortcuts for your Instagram and Pinterest marketing. Tailwind also lets you track the performance of your posts to see what works and what doesn't.
Visuals in your social-media posts may include photographs of places, objects, events, etc. A dependable and affordable source of stock photography is an asset for online marketers. Unsplash is one such website that offers over 810,000 photographs in its library.
6. Meet Edgar
If you think your social-media posts are a mess and need something to organize them, Meet Edgar may be for you. Use Meet Edgar to find old posts on your social-media profiles and reschedule them. It also has a browser extension to easily add new content you may want to share. Meet Edgar also lets you edit and update posts in bulk, saving you a lot of time and energy.
Keeping tabs on social-media competition can be rather tedious, but not so with Brand24. This tool notifies you of sudden changes in conversations. That can help you track down whatever interactions may affect your image. Data in Brand24 can be filtered however you want and exported to PDF, spreadsheet, or infographics. If you're looking to get hardcore with your metrics, Brand24 is great.
If you're worried about the grammar in your written content, then Grammarly has you covered. It's a great all-in-one online grammar, spell-checking, and plagiarism detection tool. Using Grammarly can make sure your content is both well-written and original.
This can be considered the online marketer's multi-tool with its versatility and effectiveness. BuzzSumo is one of the best tools around, because it can help you find fresh content on the web. You can enter a topic or keyword to get a breakdown of what's getting engagements. It also analyzes domains and back-links, as well as lists of influencers who are sharing that content.
Feel free to share any other ‘must-have’ tools you and/or you company uses to win the social media race.