We’re hiring a Director of Marketing to lead the marketing strategy for a major entertainment and theme park destination in Dubai.

The role sits within one of the region’s leading entertainment groups and will oversee the marketing of a portfolio of high-profile leisure assets, themed attractions and entertainment destinations.

This is a senior leadership position with real commercial ownership. You’ll be responsible for driving visitor growth, strengthening brand performance and shaping how multiple destinations are positioned in the market.

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What you'll be doing

• Lead the marketing strategy across multiple theme parks, entertainment destinations and upcoming venue launches.

• Drive footfall, visitor numbers and commercial performance across the portfolio.

• Oversee integrated campaigns across brand, digital, CRM, partnerships and destination marketing.

• Use customer data, audience insights and analytics to improve targeting, campaign performance and return on investment.

• Work closely with senior leadership to align marketing priorities with wider business objectives.

• Shape go-to-market strategies for new attractions, launches and seasonal campaigns.

• Oversee guest engagement and retention initiatives across the portfolio.

• Lead, develop and mentor a high-performing marketing team.

• Manage agency and external partner relationships where required.

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What we're looking for

• Significant experience in a senior marketing leadership role.

• Strong background in destination marketing, leisure, entertainment, tourism, attractions or a similarly consumer-led environment.

• Proven experience managing multiple brands, assets or destinations at the same time.

• A strong commercial mindset with clear evidence of driving footfall, revenue or customer growth.

• Strong understanding of CRM, customer data and marketing analytics.

• Experience leading large-scale, multi-channel campaigns.

• Excellent stakeholder management and presentation skills, with confidence working at executive level.

• Proven people leadership experience, with a track record of building and developing strong teams.

• Comfortable operating in a fast-paced, high-profile environment with significant commercial responsibility.

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This is a rare opportunity to take on a highly visible marketing leadership role and help shape the future of one of Dubai’s leading entertainment destinations.​