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Discover the opportunity

We are seeking a Commercial Lead to join the founding leadership team of a ground up AI native financial superapp. This is a rare opportunity to lead the creation of something genuinely new, backed by significant institutional capital in one of the world's most dynamic financial markets. Unlike a typical startup, this venture has the full weight of the region's largest financial institution behind it, ensuring no funding risk or runway anxiety.

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The technical foundations and product blueprint have already been designed by one of the worlds leading consultancies. This is an independent build on modern cloud native architecture with no legacy systems or tech debt. The regulatory foundation is already in place, meaning the team can focus entirely on growth and product rather than navigating approval from scratch.

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Discover the role

As the Commercial Lead, you will be the CMO and Chief Growth Officer equivalent. You will own the growth engine of the superapp, from brand positioning and tone of voice to go to market strategy and customer acquisition. You will be the first person and then will look to grow a team.

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Reporting directly to the CEO, you will be one of five functional leads responsible for making the commercial engine work. Your focus will be on building a category defining product for a young, digitally native population with the ambition to scale across the MENA region and beyond.

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Discover the responsibilities

• Define and drive the commercial strategy and business model for a large scale digital product launch

• Shape the brand identity and storytelling from zero rather than inheriting an existing one

• Build and manage acquisition funnels, performance tracking, and growth loops

• Develop ecosystem partnerships, reward mechanics, and influencer models

• Monitor commercial performance and optimise unit economics to ensure sustainable growth

• Collaborate with the Product Lead to align the customer experience with brand goals

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Discover the requirements

• 8 to 12+ years of experience in growth or commercial roles within fintech, neobanking, or AI driven financial services

• Previous experience at the level of CMO, VP Growth, or VP Commercial at a recognised digital brand

• A proven track record of leading a major digital product launch rather than just managing steady state marketing

• Strong data driven mindset with the ability to own acquisition funnels and unit economics

• Experience targeting Gen Z or younger demographics is a significant differentiator

• Hands on experience building or scaling a digital financial product where AI and data are central

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Relocation is fully supported with a comprehensive package including transition support for you and your family.​