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Performance Marketing Lead

Performance Marketing Lead

I am working with a super innovative Fintech start-up that is scaling rapidly and looking for a Performance Marketing Lead to join the fast-growing team. 

You will be responsible for managing and executing paid marketing campaigns across digital performance channels to drive the funnel growth for the business.

Responsibilities:

- Owning growth and performance of their paid social across Facebook, Twitter and Snapchat
- Monitor and optimize budgets and bidding structure for optimal ROI
- Improve campaign performance through building and running tests, measuring results and learning
- Track KPIs and produce channel-specific reports

Requirements:

- At least five years of technical hands-on experience managing a large budget, using Facebook business manager and advance campaign mix
- Strong background developing and creating campaigns based on their customers
- Exceptional analytical mindset with a technical understanding of marketing tracking solutions, analytics, advertising platforms and attribution models.
- Creative approach to marketing
- Facebook Blueprint Certificate is preferred*