Head of Marketing

Posted 31 May 2023
Salary 30-37K AED p/m and benefits
Job type Permanent
DisciplineDigital Marketing, Social & Content
Contact NameRachel Ward

Job description

​Are you a dynamic marketing leader with a passion for the fitness industry? Are you ready to make a profound impact by driving the growth and success of a fitness brand? If so, I have an exciting opportunity for you to become a Head of Marketing and ignite the growth of a fitness company.

Why join them:

  • Shape the Fitness Industry: As the Head of Marketing, you will have the unique opportunity to shape the fitness industry by driving their brand's growth and expanding their market presence. You will play a key role in inspiring people to embrace a healthy and active lifestyle.

  • Lead Strategic Marketing Initiatives: You will be at the helm of their marketing efforts, leading strategic initiatives to drive brand awareness, customer acquisition, and retention. From developing innovative marketing campaigns to leveraging digital channels, your expertise will position them as a leader in the fitness industry.

  • Inspire and Motivate a High-Performing Team: You will lead a team of passionate marketing professionals, fostering a collaborative and creative environment. By providing guidance and mentorship, you will empower your team to execute impactful marketing strategies and achieve outstanding results.

  • Influence Brand Positioning: With your strategic vision, you will shape their brand positioning, ensuring that their messaging resonates with their target audience. Through effective storytelling and compelling marketing materials, you will establish their brand as synonymous with quality, fitness expertise, and lifestyle inspiration.

  • Drive Digital Transformation: In a rapidly evolving digital landscape, you will drive digital transformation initiatives. From leveraging social media platforms to optimizing our website and e-commerce capabilities, you will harness digital channels to engage and convert their target audience.

  • Build Strategic Partnerships: You will have the opportunity to collaborate with industry influencers, fitness professionals, and strategic partners to amplify their brand reach. By forging mutually beneficial relationships, you will drive co-marketing initiatives, endorsements, and sponsorships that elevate our brand profile.

Qualifications and Skills:

  • Proven experience as a marketing leader within the fitness or wellness industry

  • Deep knowledge of fitness industry trends, consumer behaviour, and competitive landscape

  • Strong strategic thinking and ability to develop and execute comprehensive marketing strategies

  • Expertise in digital marketing, including social media, content marketing, SEO, and email campaigns

  • Demonstrated success in growing brand awareness, customer acquisition, and customer retention

  • Excellent leadership and team management skills, with a track record of building high-performing marketing teams

  • Strong analytical abilities and data-driven decision-making skills

  • Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Please apply to be contacted with further information.