Digital Marketing Manager (remote)

Posted 17 October 2021
Salary Up to £55k p/year - fully remote
LocationLondon
Job type Contract
Discipline Digital Marketing, Social & Content
Contact NameJoanna Grindlay

Job description

This is a great opportunity to work fully remote for a high-end luxury fashion retailer and plan, build and execute brand-specific marketing strategies across a variety of channels. 

Responsibilities:

Develop digital marketing goals
Execute the implementation of brand-specific service, product and operational enhancements
Manage day to day execution of digital marketing campaigns
Lead the implementation of top-priority channel initiatives
Improve all creative testing, audience segmentation, display, bid management, SEM, campaign reporting & analysis across different online sources
Provide leadership and direction to the operations team

Requirements:

7 + years of digital marketing & management experience in an online marketing department within fashion/retail
Solid understanding of online advertising formats, platforms, tools and processes
Experience with keyword research tools and ability to use these tools to optimise PPC campaigns
Experience with web analytics tools used to analyse the effectiveness of marketing strategies in generating increased organic revenue and to improve PPC campaigns
Fluent in mobile translation and optimisation across all platforms
Solid communication and leadership skills