Social Media Specialist

Social Media Specialist

Do you currently own and implement Social media strategy & execution across all digital platforms in the MENA region?

We have a fantastic Social Media Specialist role based at their Dubai HQ, with one of the biggest and most recognisable digital brands! You will own the digital content for the region along with supporting campaign executions.

Native Arabic language skills essential for the role. 

You will manage and own the full end to end activities relating to the company's social media channels. Creating content, helping customers and amplifying the brand tone of voice to the customer base and the wider community.

You will also be assisting with social media, influencer and content strategy formulation as well as the execution of day to day activities, in accordance with policies and procedures.

Specific Responsibilities:

- Define the Social Media strategy for the company across the region and drive “Brand over time” agenda. Propose compelling content for enhancing engagement levels.

- Understand and leverage learnings on best social media practices from other markets, regional brands.

- Social listening and platform moderation. Understanding how consumers react to communication on social platforms to be able to develop engaging content.

- Have the ability to execute and monitor the paid social campaigns across platforms

- Create digital assets (Owned – Website, App and Bought- Digital banners, rich media etc.) for permanent layers and LTOs (limited time offer)

- Own the Social content calendar & execution timelines.