Personal Branding in Business: Why Should it Matter to

It’s 2025. Personal Branding is kind of a big deal!

We all know it exists.

You hear it and see it. You scroll past it daily.

But are you actually using it to your advantage?

More importantly, are you doing anything about it?

Because whether you’re actively job hunting, open to opportunities, or building long-term career capital - your personal brand is either helping you get hired… or holding you back.

Competition right now is at an all time high and attention spans are low, and in this kind of market, how you show up online matters more now than ever before!

📉 What does the data say?

In 2025, 70% of employers screen candidates on social media before shortlisting, and over half say negative or inconsistent profiles have caused them to reject someone.

Meanwhile, 60% of professionals say a strong personal brand directly helped them land a job opportunity.

In short: what you post matters.

Why personal branding helps you get hired:

1. It builds trust before the first conversation

In niche markets like tech, software, product, and digital - credibility matters (especially in the MENA region).

Clients and hiring managers want to know you get their world.

When you talk about industry challenges, reflect on lessons learned, or show up at events - it all adds up. You’re not just a name on a CV anymore. You’re someone who’s active, engaged and in the know.

And in competitive markets, that kind of visibility turns into real opportunity.

We’ve seen it firsthand - just by using our own personal brands, we’ve ended up in front of clients we’d never have had access to previously. But we keep showing up and people keep hearing about us.

If we’ve ever approached you with a role, there’s a good chance it’s because we’ve seen you on LinkedIn- and knew you’d be a good fit for our client.

2. It gives you more credibility

You don’t have to share your life story.

You don’t need to overshare or go into ‘influencer’ mode.

But showing some of your values, interests, and working style helps people feel like they’re getting a full picture - especially in leadership roles or people-facing positions.

Hiring managers aren’t just asking ‘can this person do the job?’

They’re also asking ‘can I picture them in the room, in the team, in front of clients?’

3. It opens doors before the job is even live

The best roles don’t always get posted. We know this first hand.

They get filled through networks, referrals and relationships built in region.

A consistent, relevant presence online keeps you front-of-mind - for recruiters, hiring managers and even future business partners and event organizers.

The number of direct messages we send after seeing someone’s post before they apply is higher than you think.

4. It makes you easier to champion

As recruiters, we often advocate for candidates behind the scenes.

When you’ve clearly articulated your skills, interests, and goals through your content - we can pitch you more confidently. It gives us proof points and the personality behind the CV.

It’s no longer just what you say in the interview.

It’s what you’ve been saying all along.

Okay, I’ve got it…but doesn’t it feel… overwhelming?

→ You don’t want to share your personal life.

→ You don’t want to be boxed into one topic.

→ You don’t want to constantly chase engagement on top of your regular job.

The truth is that you don’t have to.

• You can talk about your work without making it your whole personality.

• You can show range - health, mindset, work, leadership - without looking scattered.

• You can repurpose posts. Most people haven’t seen it the first time around.

• And yes, you can post less often than you think and still get noticed. Even posting just twice a week on LinkedIn can make all the difference.

Consistency matters more than volume. And most people give up before their brand has time to build momentum.