​CRM Lead – Fintech | Dubai

A fast-growing Fintech based in Dubai is seeking an experienced and strategic CRM Lead to build and optimise its end-to-end CRM function. This hands-on role is ideal for someone with deep expertise in lifecycle marketing, customer engagement, and campaign automation. You’ll play a key role in driving retention, loyalty, and growth by integrating CRM across all business functions.

Key Responsibilities:

• Develop and implement a full CRM strategy focused on retention and loyalty

• Build CRM infrastructure and integrate it across marketing, sales, and support

• Design automated lifecycle journeys via email, push, in-app, and WhatsApp

• Lead referral and loyalty programmes with clear KPIs and reporting

• Leverage data and testing to optimise engagement and campaign performance

• Present insights and reports regularly to internal stakeholders

What You’ll Bring:

• 7+ years of CRM experience in fintech, financial services, or high-growth B2C sectors

• Strong track record of building CRM functions from scratch

• Expertise with CRM tools, automation platforms, and customer data analytics

• Bilingual fluency in English and Arabic

• Excellent content and communication skills

• A collaborative mindset and comfort working in a fast-paced environment

Apply now!