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Are you obsessed with turning first-time shoppers into loyal fans? We’re looking for aSenior Lifecycle Marketerto own the customer journey from onboarding to retention and win-back. You’ll craft campaigns that keep customers engaged acrossemail, WhatsApp, push, and SMS, segment intelligently, automate flawlessly, and continuously optimise for results.

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What You’ll Do:

• Own the full lifecycle: onboarding → engagement → retention → win-back.

• Build, optimise, and scale automated flows across email, WhatsApp, push, and SMS.

• Segment audiences based on behaviour, purchase history, and engagement.

• Translate business goals into targeting logic, dynamic content, and segmentation strategies.

• A/B test campaigns, analyze results, and iterate to drive growth.

• Coordinate with Category Managers to tailor campaigns to products.

• Own daily, weekly, and monthly reporting of all CRM KPIs.

• Use SQL to build targeting queries and send logic.

• Create journeys that reduce churn and increase customer lifetime value.

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What We’re Looking For:

• 4+ years of lifecycle / CRM marketing experience in e-commerce or marketplaces.

• Hands-on experience with email & marketing automation tools.

• Strong SQL skills – you can pull and manipulate your own data.

• Expertise in segmentation, personalisation, and data-driven decision-making.

• Comfortable living in dashboards (Metabase, Looker, or similar).

• Fluent English (Arabic preferred).

If you love building customer journeys that delight shoppers and drive measurable impact, this is the role for you.