This is a fab opportunity to join a successful, innovative Fintech Platform that is rapidly expanding in the Middle East. The ideal candidate will have worked for a global disruptive brand, looking for a new challenge to build out a digital marketing strategy and execute from scratch.
You will need a minimum of 5 years of experience in digital marketing.
- Optimize mobile and web campaigns towards performance business-relevant KPIs & targets
- Define the quarterly budget allocation and performance targets
- Measure and optimize campaign and creative performance across various online with a strong focus on mobile marketing channels
- Implement & iterate a campaign optimisation strategy
- Build out strong relationships with key marketing & tracking partner
- Drive continuous A/B testing and performance analyses in order to improve the channel performance
- Manage various stakeholders interests and provide ongoing feedback
- Work closely with a variety of stakeholders to help to solve problems and to find answers around topics like marketing performance, seasonal trend, budgeting, customer acquisition and retention, ROI measurement
- Define and analyze BI reporting
- Responsible for the app tracking maintenance and data quality
- Define and evolve the event & parameter tracking
- Assess and implement tracking features towards the business impact