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Head of Acquisition & Activation

Head of Acquisition & Activation

I am working with a super innovative Fintech start-up that is scaling rapidly and looking for a Head of Acquisition & Activation to join the fast-growing team. 

You will play a key role in scaling the company, helping the organisation's growth through an acquisition lens. 

This is a senior-level role that combines strategy, management and technical duties. You will head up the performance marketing team helping them generate and experiment with ideas, scale and automate the successful strategies to unlock growth. 

Responsibilities:

- Build a performance marketing team from scratch and lead them to deliver successful growth
- Build performance marketing strategies and own the key KPI metrics throughout the user funnel
- Budget planning and KPI setting
- Optimisation of PPC ads, Search, Paid Social, Mobile and Display on all channels

Requirements:

- At least 10 years experience
- Solid understanding of CRM platforms
- Extensive knowledge of managing multi-million USD budgets
- Strong understanding of Mobile & App marketing, SEM, Social Media Advertising, Display, Programmatic, Affiliates and Retargeting
- Previously worked in Fintech or Crypto space
- Solid understanding of how to design and execute experiences
- Emerging markets experience