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Senior Digital Marketing Manager (KSA National)

Senior Digital Marketing Manager (KSA National)

A well-renowned brand across KSA is seeking an experienced Digital Marketing Manager to join them in their Riyadh office on a permanent basis.

Skills and experience:

- Experience in performance marketing across 3 channels (SEM, Paid Social and Display preferential)
- Experience working in an agency environment and/or a well-funded B2C Internet company and have experience with budget allocation and optimization
- Experience managing budgets of 5 million SAR +
- Deep understanding of attribution models, lift tests, and web/app tracking systems
- Strong analytical skills
- Advanced knowledge of online advertising platforms and analytics tools for online channels (AdWords, Facebook, YouTube, Google Analytics, etc.)
- Verbal & written fluency in English and Arabic
- Ability to communicate effectively at all levels and solve problems autonomously
- Excellent organizational skills and attention to detail
- Previous experience working with mobile measurement partners as well as BI reporting solutions such as Tableau, Google Data studio

Key Responsibilities:

- Optimize mobile and web campaigns towards performance business-relevant KPIs & targets
- Define the quarterly budget allocation and performance targets
- Measure and optimize campaign and creative performance across various online with a strong focus on mobile marketing channels
- Implement & iterate a campaign optimisation strategy
- Build out strong relationships with key marketing & tracking partner
- Drive continuous A/B testing and performance analyses in order to improve the channel performance
- Manage various stakeholders interests and provide ongoing feedback
- Work closely with a variety of stakeholders to help to solve problems and finding answers around topics like marketing performance, seasonal trend, budgeting, customer acquisition and retention, ROI measurement
- Define and analyze BI reporting
- Responsible for the app tracking maintenance and data quality
- Define and evolve the event & parameter tracking
- Assess and implement tracking features towards the business impact